A family clothing store

Good clothes
for the whole family.

Women's, men's and kids' clothing in cotton, linen, merino and wool — made to be worn often and passed down. Clear sizing, free shipping over $150 and free 30-day returns.

Shop the collection How ordering works →

Free shipping over $150 · Free 30-day returns · US-based support

Women's Cotton Trench Coat · $345.00 →

Women Men Kids & Baby Basics & Loungewear Outerwear Family Sets

Departments

Six departments. Sixty pieces.

Clothing for every member of the family, with fabric, fit and care listed on every item.

Women11 pieces · from $100.00

Men10 pieces · from $150.00

Kids & Baby10 pieces · from $45.00

Basics & Loungewear10 pieces · from $75.00

Outerwear10 pieces · from $345.00

Family Sets9 pieces · from $330.00

Bestsellers

Family favorites.

See all 60 pieces

All prices are in US Dollars (USD) and include sales tax. Every order is a one-time charge — no subscriptions. Free standard shipping over $150 within the US. Payments are processed by certified PCI DSS Level 1 providers.

Charges will appear on your billing statement as: APRIMESHOP.COM.

VISAMASTERCARDAMERICAN EXPRESSDISCOVER

How we make it

Fabric first, then everything else.

Every piece starts with the cloth. We buy organic cotton, European linen, merino and cashmere from mills we visit, and we test every fabric for shrinkage, pilling and color fastness before it goes into production.

Patterns are graded on one size chart for the whole family, so a medium is a medium in every season and every department.

✓Composition and care on every product page
✓Wash-tested for shrinkage and pilling
✓One size chart for women, men and kids
✓Free exchanges if the fit isn't right

Reviews

What families say.

Sample reviews for this store.

★★★★★

“The kids' winter parka survived two winters and a younger brother. Still zips like new.”

— Megan L., Denver · Kids' Winter Parka

★★★★★

“Finally a cashmere crewneck that didn't pill after a month. True to size, I'm a medium.”

— Hannah R., Boston · Women's Cashmere Crewneck

★★★★★

“The selvedge jeans needed a week to break in and now they're my favorite pair. Sizing chart was spot on.”

— Marcus D., Austin · Men's Selvedge Denim Jeans

★★★★★

“We ordered the matching pajamas for the holidays. Soft flannel, the kids' sizes were exactly right.”

— Priya S., Chicago · Matching Family Pajama Set

★★★★★

“Exchanged a hoodie for a larger size — free label, new one arrived four days later.”

— Daniel K., Portland · Brushed Fleece Pullover Hoodie

★★★★★

“The wrap dress works for the office and for weddings. Washes beautifully on cold.”

— Grace T., Atlanta · Women's Jersey Wrap Dress

How ordering works

From your bag to your door.

Three steps, no surprises.

01
Choose color and size
Check the size guide, pick a color and size and add items to your bag.
02
Check out securely
Create an account, enter your US shipping address and pick standard or express delivery.
03
Get it in days
We ship within 1–2 business days and email tracking. Your account shows every order and its status.

Trust & compliance

A real store, run transparently.

Who we are, how we take payments and how returns work — in one place.

PCI DSS compliant processing

Card payments are handled by PCI DSS Level 1 certified providers. Full card numbers never touch our servers.

Encrypted accounts

Passwords are hashed, sessions are signed and every connection uses TLS encryption.

US shipping, tracked

Every order ships with a tracking number from our US warehouse within 1–2 business days.

Free returns, real people

Free 30-day returns and exchanges, and a support team that answers every email.

Things people ask.

How long does shipping take?+

Orders are packed within 1–2 business days. Standard shipping takes 3–7 business days and is free on orders over $150 ($9.95 otherwise). Express shipping takes 2–3 business days for $24.95. Tracking is emailed as soon as your order ships.

Where do you ship?+

We currently ship to all 50 US states, including APO/FPO addresses with standard shipping. We don't ship internationally yet.

How do returns and exchanges work?+

You can return or exchange unworn items with tags within 30 days of delivery. Start a return from your account or email us — we send a free prepaid label. Refunds go back to your original payment method within 5–10 business days after the return arrives.

How do I find my size?+

Every product page links to our size guide with measurements in inches for women, men, kids and baby. Each item also lists its fit (slim, regular or relaxed). Between sizes? Our team is happy to help by email.

Are purchases subscriptions?+

No. Every order is a single one-time payment for the items in your bag. We never create subscriptions or recurring charges.

How are payments handled? Is it safe?+

All payments are processed by PCI DSS Level 1 certified providers through secure hosted fields. We never see or store full card numbers. Charges appear on your statement as APRIMESHOP.COM.

How do I care for wool and cashmere?+

Hand wash cold or use your machine's wool cycle, lay flat to dry and fold rather than hang. Care instructions for every item are on its product page and sewn-in label.

See all questions →

Find the pieces you'll wear for years.

60 pieces for women, men and kids. Free 30-day returns.

Shop the collection

Good clothes for the whole family.

Six departments. Sixty pieces.

Family favorites.

Kids' Lightweight Puffer Jacket

Organic Cotton Crewneck Sweatshirt

Women's Merino Cardigan

Women's Silk Slip Dress

Men's Cashmere Crewneck

Women's Cotton Trench Coat

Men's Waxed Cotton Jacket

Matching Family Pajama Set

Fabric first, then everything else.

What families say.

From your bag to your door.

Choose color and size

Check out securely

Get it in days

A real store, run transparently.

PCI DSS compliant processing

Encrypted accounts

US shipping, tracked

Free returns, real people

Company Information

Things people ask.

Find the pieces you'll wear for years.

Good clothes
for the whole family.